This is a short lesson from the draft of my new e-book, working title “Cut the Crap”.
As of this writing, Old Spice Guy is an Internet phenomenon. Old Spice have succeeded in creating a viral marketing campaign which is immensely successful.
This isn’t just luck. What can we take away from this campaign?
The Old Spice Guy marketing campaign succeeds because of these factors: They use humor. They play on looks (that guy is handsome, everybody can agree on that). And they respond directly to users.
The last part is what took this campaign from a hit to a viral phenomenon. Even with the limited resources of one actor, they made a whole community feel connected to him because they responded to many random users and a few key people like Kevin Rose.
When people feel involved, they listen and care. Care back, and you’ve got a lasting relationship.
I am sorry I left you for almost a week, Firefox
Yes, I gave up on Safari. Two days ahead of time I am switching back to Firefox to get some real work done, faster.
Even though Safari is the faster browser, I work faster with firefox. The bookmark handling, the awesome bar and other features are just so much better. Firefox even has better drag and drop functionality, which really is a bit surprising given how Apple promotes that feature in it’s applications.
Here are the things I want Firefox to adopt from Safari:
- Speed
- Smart page for new tab (I like Opera’s speed dial even better)
Short list, I know, but Firefox really is ahead on most of the features I use. What I really would love though, is a browser that uses the WebKit rendering engine, but is compatible with Firefox extensions. That would be awesome.
Now I will probably stay with Firefox until Chrome is released for Mac, unless I decide to try Camino first. I am open to new browsers, but I feel like I will stay with Firefox for a long time, maybe until someone can match or beat the awesome bar.
